Affilicon - International Affiliate Marketing Conference & Exhibition

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Affilicon Conference & Exhibition: June 1-2, 2009, Avenue Convention Center, Airport City, Israel

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Conference Agenda Day 1

 G  - General   B  - Beginner   I  - Intermediate  A  - Advanced  V  - Vendor/Corporate  F  - Forex
Monday, June 1, 2009
7:30am Registration Open
8:00 - 9:10am Breakfast
9:10 - 9:20am Track 1 - Opening Remarks  G 

Speaker: Itay Paz, Affilicon
9:20 - 10:00am

Track 1
Twitter Revolution Revealed  G 
Almost everyone heard about Twitter but not everyone knows that Twitter actually made a revolution to the social marketing world. In this session you will learn everything you need to know about Twitter, twitting and more. Tune to hear from a great Internet Marketer about this hot topic.

Introduction by: Itay Paz, Affilicon
Speaker: Ran Aroussi,
Internet Marketing Strategist, ClickIM College

10:00 - 10:15am Coffee Break
10:15 - 11:30am

Attendees may choose to attend one of the four sessions offered during this time.

Track 1
SEO Panel: Latest developments in Organic SEO Issues  G 
The Organic SEO strategy and tactics is an ever changing ground field. The pace of changes and the competitive landscape require very close attention. This session will bring you the latest developments and will keep you updated.

: Elroei Buchman - K Logic
Eli Feldblum, CEO, RankAbove
Ophir Cohen, CEO, Compucall Web Marketing
Branko Rihtman, senior SEO Analyst, Tens Technology
Idan Shnall, Owner,
Amir Yarkoni, CO-CEO & CO-Founder, easynet search marketing
Gary R. Beal, Managing Director, VanguardSEO

Powered by

Track 2

Building Your Affiliate Program from A to Z  V
Looking to create an Affiliate Program? What seems to be very complicated and time consuming can be rather simple if you use the newly available tools, understand the dynamics and learn from mistakes done by others. Get an affiliate program up and running within a month! This session includes practical tips & tricks to find and recruit affiliates.

:  Glenn Pagan, SVP Network Sales Media, Trust

Omri Gonen, co-CEO, WeSell
Shay Shevach, Affiliate Director, Rummy Royal
Sharon Argov
, performance base marketing consu

11:00am Exhibit Hall Opens
11:30 - 11:45pm Session Interval
11:45 - 12:45am

Attendees may choose to attend one of the four sessions offered during this time.

Track 1
Panel: International Affiliate Programs  G 
Online marketing has no boundaries. If you are successful with your local, domestic affiliate programs, it is time to start acting globally. In today's competitive market finding the right niche and product is a key to your success. This panel is manned with top industry experts who are willing to share their experience as vendors , affiliates network and super affiliate. Don't miss it!

Jivan Manhas, Founder and Head of Sales of Advaliant (MediaTrust)
Dush Ramachandran, VP of Sales & Business Development, Clickbank
Jim Mansfield, CEO, Intela
Yoni Asia, CEO, eToro
Stephen Gelber, Marketing Manager, COPEAC
Felix Leshno
, Affiliate & Entrepreneur, Net Monster

Ran Aroussi, CEO,
Internet Marketing Strategist, ClickIM College

Track 2
Panel: Getting Investments to your online business  V 
Internet companies have generated the best return on investment ever but still have had a larger percentage of failures compared to any other Hi-Tech industry. Group of experienced angels and venture capital executives will discuss in this session the dynamics of this fast pace world. Is the affiliation world attractive to investors? Would the economy crisis have a negative impact on Internet related investments or the opposite? These and other issues will be discussed during this session.

Moderated by: Udi Netzer, Chairman, B4Playing

Guy Gamzu, Chairman, Cubit Investments Limited
Joeri Kreisberg
, ADV., Partner at Yigal Arnon & Co
Dr. Orit Mossinson, President of De- Kalo Ben Yehuda Investment Bank
Andrey Shirben, Partner and Director of Business Development in Kenshoo

Track 3
How to do an effective Video Marketing
Video Marketing is one of the most common way to do viral marketing. Hundreds of millions of videos are being viewed every month world wide. In this session you will learn how to do effective video campaigns and reach a huge crowed in short time.

Introduction by: Ran Regev, Affilicon
Arik Czerniak, Entrepreneur, formerly the founding CEO of Metacafe

Track 4
Workshop: Selling Software, Games, Services and Digital Content
Despite the downturn, selling software programs, games, digital media and services online continues to offer great opportunities. Sales volume is growing rapidly and commission rates remain high. In this workshop, leading E-Business platform provider Plimus and international payout solutions specialist Payoneer demonstrate how you can succeed as an affiliate or merchant in this truly global market.

Presented by: Plimus & Payoneer

12:45 - 14:00pm Lunch
14:00 - 15:00pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
Digital Products Marketing  G 
Come and listen to the success of Clickbank. Over 10,000 digital products and 100,000 affiliates. Learn how they do it and analyze if applicable to your business. No one can educate you on online sales of digital products better than Clickbank. A unique opportunity to learn more about this exploding market.

Introduction by: Itay Paz, Affilicon
Dush Ramachandran, VP of Sales & Business Development, Clickbank

Track 2
First Timer's Guide to SEO and SEM  B 
Learn the basics of SEO & SEM. This session is all about starting to learn one of the most hot professions in the online marketing. This session is suitable for both Affiliates and Vendors.

Introduction by:
Udi Netzer, Affilicon
Eli Feldblum, CEO of RankAbove
Gary R. Beal, Managing Director, VanguardSEO

Track 3
Niche Finding: The Trend Marketing Strategy  I 
The race after the perfect niche is on. Everyone spend a big chunk of their time to find niche to built campaigns on. In this session you will learn about the Trend Marketing Strategy to find new exciting niche with high-volume traffic.

Speaker: Itay Paz, Affilicon

Track 4
Industry Zoom: Forex A to Z  F 
The last 2 years have positioned Forex as one of the fastest growing segments of the online marketing market and the affiliation world. 10s of affiliates programs were introduced and commercial terms were well defined. This session is a great introduction for one of the most fascinating segments for affiliates.

15:00 - 15:15pm Networking Break
15:15 - 16:15pm Track 1
Cash Chicken Engineering  G 
Everyone wants to be a millionaire - Tune to hear Igal Pines, aka the millionaire in PJS how he engineered his own Cash Chicken. You don't want to miss this amazing session.

Introduced by: Itay Paz, Affilicon
Igal Pines, aka The Millionaire in PJS, Super Affiliate

Track 1
Link Building Secrets Revealed  G 
We all know that search engines heavily rely on link analysis as an important component to rank web pages. Do you want to learn how to get top 10 rankings and increase traffic to your site? Having the right link building strategy is a crucial component on your way to success. Come and learn basic and advanced link building tactics, for pushing both affiliates and brands sites all the way to the top search results positions.

Intorduction by
Ran Regev, Affilicon
Ofer Dascalu, CEO, WiseImpact
16:15 - 16:30pm Networking & Coffee Break
16:30 - 17:15pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
Using Multivariate Testing To Make More Sales  I 
Everyone wants more conversions, well this session is all about that. Learn how to do multivariate testing, particularly using the free Google Website Optimizer, to get better conversions. This is a practical how to sessions.

Introduction by: Ran Regev, Affilicon
Sam Michelson, CEO, Five Blocks Inc., Partner Marketing Expert

Track 2
The Outsourced Affiliate  G 
It is time for you to optimize your affiliate business and grow without having the hassle of employees and paychecks. Learn how you can outsource any/some of your affiliate's activities while you are working to make more money.

Introduction by: Itay Paz, Affilicon
Speaker: Mike
Peters, General Manager, Software Projects Inc

Track 3
Driving Leads Through Smart Domain Development  I 
Finding a good name is critical to your website and your affiliate site to better brand yourself and drive traffic to your websites. Discover the power of direct navigation and learn how domains can impact SEO/SEM.

Introduction by:
Udi Netzer, Affilicon
Monte Cahn, Founder and President, Moniker and SnapNames

Track 4
Operating Affiliate Program in Israel  V  (Hebrew)
This session is targeted at Israeli Advertisers and Israeli Agencies that are planning to get into local Affiliate Marketing. We will talk about planning and operating an Israeli based Affiliate Program including managing Israeli Affiliates, Choosing effective commissions' structures and models and how to use Affiliate Marketing as a tool at a time of an economic crisis.

Speaker: Yehuda Regev, co-CEO WeSell

17:15 - 17:30pm Networking Break
17:30 - 18:30pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
Social Media Strategies Panel  A
During the last 12 months Social media became a key player in Online Marketing. Some would say that president Obama won the election through his involvement with Social Media. The panel will discuss latest developments in this space.

Jivan Manhas
Founder and Head of Sales of Advaliant (MediaTrust)
Sam Goldfarb, Founder & General Manager of Tradimax
Miriam Schwab, CEO of illuminea marketing & media
Oren Todoros, CEO & Co-Founder of
Arik Czerniak, Entrepreneur, formerly the founding CEO of Metacafe

Track 2
The Right SEM Company: How to select the right SEM company  G 
Thinking of expanding your reach over the Internet? Thinking of outsourcing some of your SEM activity. This session will provide you with a cookbook as per how to select your partner - The SEM company. Not a trivial decision!

Introduction by: Itay Paz, Affilicon
Ophir Cohen, CEO, Compucall Web Marketing
Itai Levitan, CO-CEO & CO-Founder, easynet search marketing

Track 4
Business models and revenue projection for a forex affiliate  F 
Business models and commercial terms have stabilized lately. Come and listen and see what are the rewards where the player value is higher than any other online market niche. Learn about the competitive environment and the investment requires to be a successful Forex affiliate.

18:30pm Exhibit Hall & Registration Closes

* Sessions will be in English unless stated otherwise
** Agenda & Speakers (including keynote) are subject to changes

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