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Conference Agenda Day 1 |
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G
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General B
- Beginner I
-
Intermediate A
- Advanced
V
-
Vendor/Corporate
F
- Forex |
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Monday, June
1, 2009 |
7:30am |
Registration Open |
8:00 - 9:10am |
Breakfast |
9:10 - 9:20am |
Track 1 - Opening Remarks
G
Speaker: Itay Paz, Affilicon |
9:20 - 10:00am |
Track 1
Twitter Revolution Revealed
G
Almost everyone
heard about Twitter but not everyone knows that Twitter
actually made a revolution to the social marketing
world. In this session you will learn everything you
need to know about Twitter, twitting and more. Tune to
hear from a great Internet Marketer about this hot
topic.
Introduction by: Itay Paz, Affilicon
Speaker: Ran Aroussi, Internet Marketing
Strategist, ClickIM College
|
10:00 -
10:15am |
Coffee Break |
10:15 -
11:30am |
Attendees may choose to
attend one of the four sessions offered during this time.
Track 1
SEO Panel: Latest developments in Organic SEO
Issues
G
The Organic SEO strategy and tactics is an ever changing
ground field. The pace of changes and the competitive
landscape require very close attention. This session
will bring you the latest developments and will keep you
updated.
Moderator:
Elroei Buchman - K Logic
Speakers:
Eli Feldblum, CEO, RankAbove
Ophir Cohen, CEO,
Compucall Web Marketing
Branko Rihtman, senior SEO
Analyst, Tens Technology
Idan Shnall, Owner, RankAdvisor.com
Amir Yarkoni, CO-CEO & CO-Founder, easynet
search marketing
Gary R. Beal, Managing Director, VanguardSEO
Powered by
Track 2
Building Your Affiliate Program from A to Z
V
Looking to create an Affiliate Program? What seems to be
very complicated and time consuming can be rather simple
if you use the newly available tools, understand the
dynamics and learn from mistakes done by others. Get an
affiliate program up and running within a month! This
session includes practical tips & tricks to find and
recruit affiliates.
Moderator:
Glenn Pagan, SVP Network Sales Media, Trust
Speakers:
Omri Gonen, co-CEO, WeSell
Shay Shevach, Affiliate Director, Rummy Royal
Sharon Argov, performance base marketing consultant
|
11:00am |
Exhibit Hall Opens |
11:30 - 11:45pm |
Session Interval |
11:45 -
12:45am |
Attendees may choose to
attend one of the four sessions offered during this time.
Track 1
Panel: International Affiliate Programs
G
Online marketing has no
boundaries. If you are successful with your local,
domestic affiliate programs, it is time to start acting
globally. In today's competitive market finding the
right niche and product is a key to your success. This
panel is manned with top industry experts who are
willing to share their experience as vendors ,
affiliates network and super affiliate. Don't miss it!
Moderator:
Jivan Manhas,
Founder and Head of Sales
of Advaliant (MediaTrust)
Speakers:
Dush Ramachandran, VP of Sales & Business
Development, Clickbank
Jim Mansfield, CEO, Intela
Yoni Asia, CEO, eToro
Stephen Gelber, Marketing Manager, COPEAC
Felix Leshno,
Affiliate & Entrepreneur, Net Monster
Ran Aroussi, CEO,
Internet Marketing Strategist,
ClickIM College
Track 2
Panel: Getting Investments to your online business
V
Internet companies have generated the best return on
investment ever but still have had a larger percentage
of failures compared to any other Hi-Tech industry.
Group of experienced angels and venture capital
executives will discuss in this session the dynamics of
this fast pace world. Is the affiliation world
attractive to investors? Would the economy crisis have a
negative impact on Internet related investments or the
opposite? These and other issues will be discussed
during this session.
Moderated by:
Udi Netzer, Chairman, B4Playing
Speakers:
Guy Gamzu, Chairman, Cubit Investments Limited
Joeri Kreisberg,
ADV., Partner at Yigal Arnon & Co
Dr. Orit Mossinson,
President of De- Kalo Ben Yehuda Investment Bank
Andrey Shirben,
Partner and Director of Business Development in Kenshoo
Track 3
How to do an effective Video
Marketing
I
Video Marketing is one of the most
common way to do viral marketing. Hundreds of millions
of videos are being viewed every month world wide. In
this session you will learn how to do effective video
campaigns and reach a huge crowed in short time.
Introduction by: Ran Regev, Affilicon
Speaker:
Arik Czerniak, Entrepreneur,
formerly the founding CEO of Metacafe
Track 4
Workshop: Selling Software, Games, Services and
Digital Content
Despite the downturn, selling software programs, games,
digital media and services online continues to offer
great opportunities. Sales volume is growing rapidly and
commission rates remain high. In this workshop, leading
E-Business platform provider Plimus and international
payout solutions specialist Payoneer demonstrate how you
can succeed as an affiliate or merchant in this truly
global market.
Presented by: Plimus & Payoneer
|
12:45 - 14:00pm |
Lunch |
14:00 - 15:00pm |
Attendees may choose to
attend one of the three sessions offered during this time.
Track 1
Digital Products
Marketing
G
Come and listen to the success of Clickbank. Over 10,000
digital products and 100,000 affiliates. Learn how they
do it and analyze if applicable to your business. No one
can educate you on online sales of digital products
better than Clickbank. A unique opportunity to learn
more about this exploding market.
Introduction by: Itay Paz, Affilicon
Speaker:
Dush Ramachandran, VP of Sales & Business Development,
Clickbank
Track 2
First Timer's Guide to SEO and SEM
B
Learn the basics of SEO & SEM. This session is all about
starting to learn one of the most hot professions in the
online marketing. This session is suitable for both
Affiliates and Vendors.
Introduction by:
Udi Netzer, Affilicon
Speakers:
Eli Feldblum, CEO of
RankAbove
Gary R. Beal, Managing
Director, VanguardSEO
Track 3
Niche Finding: The Trend
Marketing Strategy
I
The race after the perfect niche is on. Everyone spend a
big chunk of their time to find niche to built campaigns
on. In this session you will learn about the Trend
Marketing Strategy to find new exciting niche with
high-volume traffic.
Speaker:
Itay Paz, Affilicon
Track 4
Industry Zoom: Forex A to Z
F
The last 2 years have positioned Forex as one of the
fastest growing segments of the online marketing market
and the affiliation world. 10s of affiliates programs
were introduced and commercial terms were well defined.
This session is a great introduction for one of the most
fascinating segments for affiliates. |
15:00 -
15:15pm |
Networking Break |
15:15 -
16:15pm |
Track 1
Cash Chicken Engineering
G
Everyone wants to be a millionaire - Tune to hear Igal
Pines, aka the millionaire in PJS how he engineered his
own Cash Chicken. You don't want to miss this amazing
session.
Introduced by:
Itay Paz, Affilicon
Speaker:
Igal Pines, aka The Millionaire in PJS, Super
Affiliate
Track 1
Link Building Secrets Revealed
G
We all know that search engines heavily rely on link
analysis as an important component to rank web pages. Do
you want to learn how to get top 10 rankings and
increase traffic to your site? Having the right link
building strategy is a crucial component on your way to
success. Come and learn basic and advanced link building
tactics, for pushing both affiliates and brands sites
all the way to the top search results positions.
Intorduction by: Ran Regev, Affilicon
Speaker:
Ofer Dascalu, CEO, WiseImpact
|
16:15 -
16:30pm |
Networking & Coffee Break |
16:30 -
17:15pm |
Attendees may choose to
attend one of the three sessions offered during this time.
Track 1
Using Multivariate Testing To Make More Sales
I
Everyone wants more conversions, well this session is
all about that. Learn how to do multivariate testing,
particularly using the free Google Website Optimizer, to
get better conversions. This is a practical how to
sessions.
Introduction by: Ran Regev, Affilicon
Speaker:
Sam Michelson,
CEO, Five Blocks Inc., Partner Marketing
Expert
Track 2
The Outsourced Affiliate
G
It is time for you to optimize your affiliate business
and grow without having the hassle of employees and
paychecks. Learn how you can outsource any/some of your
affiliate's activities while you are working to make
more money.
Introduction by: Itay Paz, Affilicon
Speaker: Mike
Peters,
General Manager, Software Projects Inc
Track 3
Driving Leads Through Smart Domain Development
I
Finding a good name is critical to your website and your
affiliate site to better brand yourself and drive
traffic to your websites. Discover the power of direct
navigation and learn how domains can impact SEO/SEM.
Introduction by:
Udi
Netzer, Affilicon
Speaker:
Monte Cahn, Founder and President, Moniker and
SnapNames
Track 4
Operating Affiliate Program in Israel
V
(Hebrew)
This session is targeted at Israeli Advertisers and
Israeli Agencies that are planning to get into local
Affiliate Marketing. We will talk about planning and
operating an Israeli based Affiliate Program including
managing Israeli Affiliates, Choosing effective
commissions' structures and models and how to use
Affiliate Marketing as a tool at a time of an economic
crisis.
Speaker: Yehuda Regev, co-CEO WeSell |
17:15 - 17:30pm |
Networking Break |
17:30 -
18:30pm |
Attendees may choose to
attend one of the three sessions offered during this time.
Track 1
Social Media Strategies Panel
A
During the last 12 months Social media became a key
player in Online Marketing. Some would say that
president Obama won the election through his involvement
with Social Media. The panel will discuss latest
developments in this space.
Moderator:
Jivan Manhas,
Founder and Head of Sales
of Advaliant (MediaTrust)
Speakers:
Sam Goldfarb, Founder & General Manager of
Tradimax
Miriam Schwab, CEO of illuminea marketing & media
Oren Todoros,
CEO & Co-Founder of HYPick.com
Arik Czerniak,
Entrepreneur, formerly the founding CEO of
Metacafe
Track 2
The Right SEM Company: How to select the right
SEM company
G
Thinking of expanding your reach over the Internet?
Thinking of outsourcing some of your SEM activity. This
session will provide you with a cookbook as per how to
select your partner - The SEM company. Not a trivial
decision!
Introduction by: Itay Paz, Affilicon
Speakers:
Ophir Cohen, CEO,
Compucall Web Marketing
Itai Levitan,
CO-CEO & CO-Founder, easynet
search marketing
Track 4
Business models and revenue
projection for a forex affiliate
F
Business models and commercial terms have stabilized
lately. Come and listen and see what are the rewards
where the player value is higher than any other online
market niche. Learn about the competitive environment
and the investment requires to be a successful Forex
affiliate. |
18:30pm |
Exhibit Hall & Registration Closes |
* Sessions will be in English unless stated otherwise
** Agenda & Speakers (including keynote) are subject to changes |
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