Conference Agenda Day 1
 G  - General   B  - Beginner   I  - Intermediate  A  - Advanced  V  - Vendor/Corporate
 
Monday, June 1, 2009
7:00am Registration
8:00am Morning Coffee
9:30 - 9:40am Track 1 - Opening Remarks  G 
9:45 - 10:45am

Track 1
 Starting an Affiliate Business with income in 3 days  B 
 Internet savvy individuals can set up their Affiliate Business in 3 condensed days. Come and learn what are the basic tools, strategies and tactics to start generating cash within 3 days. This session is about practicality. Learn  how to accelerate your process and learn how you can create a working affiliate business with income in just 3 days. The methodology, process and shortcuts to becoming an active affiliate.

Introduction by: Itay Paz, Affilicon
Speaker: Ran Aroussi, CEO, Clickim College
10:45 - 11:00pm Coffee Break
11:00am Exhibit Hall Opens
11:00 - 11:45am

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 SEO Panel: Latest developments in Organic SEO Issues  G 
 The Organic SEO strategy and tactics is an ever changing ground field. The pace of changes and the competitive landscape require very close attention. This session will bring you the latest developments and will keep you updated.

Moderator: Elroei Buchman - K Logic
Speakers:
Ophir Cohen, CEO, Compucall Web Marketing

Track 2
 Building Your Affiliate Program from A to Z  V
Looking to offer an Affiliate Program? What seems to be very complicated and time consuming can be rather simple if you use the newly available tools, understand the dynamics and learn from mistakes done by others. Get an affiliate program up and running within a month!

Introduction by:  Itay Paz, Affilicon
Speaker:  

 Track 3
 How to build your own lists & paid membership sites  B 
 Thinking on visitors loyalty. Thinking about retention, thinking about maximizing the value of the traffic generated- this is the session to be. Any site who is about content and value should listen and increase the commercial value of its site.
Introduction by:  Itay Paz, Affilicon
Speaker:  Andrea Yager, Internet Marketer, andreayager.com
 
11:45 - 12:00pm Session Interval
12:00 - 12:45am

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 How to Market to the Far East  G 
Far East is one of the biggest, if not the biggest, market in the world. But before you dive into this market, you better learn all about this unique market and the do and don'ts. Tune to learn from the CEO and founder of one of the top websites in the far east.

 Introduction by:  Ran Regev, Affilicon
Speaker: Barak Paztal, Co Founder & Co CEO, Meijob.com

Track 2
 Panel: Getting Investments to your online business  V 
Internet companies have generated the best return on investment ever but still have had a larger percentage of failures compared to any other Hi-Tech industry. Group of experienced angels and venture capital executives will discuss in this session the dynamics of this fast pace world. Is the affiliation world attractive to investors? Would the economy crisis have a negative impact on Internet related investments or the opposite? These and other issues will be discussed during this session.

 Moderated by: Udi Netzer, Chairman, B4Playing
Speakers:

Guy Gamzu, Chairman, Cubit Investments Limited
Joeri Kreisberg, ADV., Partner at Yigal Arnon & Co
Track 3
 How to do an effective Video Marketing  A
Video Marketing is one of the most common way to do viral marketing. Hundreds of millions of videos are being viewed every month world wide. In this session you will learn how to do effective video campaigns and reach a huge crowed in short time.
Introduction by: Udi Netzer, Affilicon
Speaker:

12:45 - 14:00pm Lunch
14:00 - 15:00pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 Panel: International Affiliate Programs  G 
 Online marketing has no boundaries. If you are successful with your local, domestic affiliate programs, it is time to start acting globally. In today's competitive market finding the right niche and product is a key to your success. This panel is manned with top industry experts who are willing to share their experience as vendors , affiliates network and super affiliate. Don't miss it!
Moderator: Itay Paz, Affilicon
Speakers:
Jivan Manhas, President of Advaliant (MediaTrust)
 Dush Ramachandran, VP of Sales & Business Development, Clickbank
Felix Leshno, Affiliate & Entrepreneur, Net Monster

Track 2
 First Timer's Guide to SEO and SEM  B 
 Learn the basics of SEO & SEM. This session is all about starting to learn one of the most hot professions in the online marketing. This session is suitable for both Affiliates and Vendors.
Introduction by: Udi Netzer, Affilicon
Speaker:

 Track 3
 Using Multivariate Testing To Make More Sales  I 
Everyone wants more conversions, well this session is all about that. Learn how to do multivariate testing, particularly using the free Google Website Optimizer, to get better conversions. This is a practical how to sessions.

Introduction by: Ran Regev, Affilicon
Speaker: Sam Michelson, CEO, Five Blocks Inc., Partner Marketing Expert
15:00 - 15:15pm Networking & Coffee Break
15:15 - 16:15pm Track 1
 Keynote Speaker  G 

Introduced by: Itay Paz, Affilicon
 Speaker: Matt Bacak, The Powerful Promoter
16:15 - 16:30pm Networking & Coffee Break
16:30 - 17:15pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 Express Site Clinics - You make ugly web pages: Landing Pages & Websites Mini-Critiques  I 
 Testing, trial and error, piloting, analysis. How can you improve your site conversion. What are the steps in making your site the most effective and the best converting one. You'll be surprised. Dynamics are different then you thought. Not a science, not a predictable process. This Express site clinic is simply taking the audience sites and make them better.
Introduction by: Itay Paz, Affilicon
Speaker:

Track 2
 Best Techniques to find affiliates  V 
 Experienced affiliates are expert in ROI analysis. New affiliates might be non efficient. How to recruit affiliates, how to evaluate their potential, how to avoid fraud and how to maximize the performance of your affiliates. A must session for vendors who are running or planning on running an affiliates programs.

 Introduction by: Udi Netzer, Affilicon
Speaker:

Track 3
 The Outsourced Affiliate  G 
 It is time for you to optimize your affiliate business and grow without having the hassle of employees and paychecks. Learn how you can outsource any/some of your affiliate's activities while you are working to make more money.
Introduction by: Ran Regev, Affilicon
Speaker: Mike Peters, General Manager, Software Projects Inc
 
17:15 - 17:30pm Networking & Coffee Break
17:30 - 18:30pm

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 Social Media Strategies Panel  A
During the last 12 months Social media became a key player in Online Marketing. Some would say that president Obama won the election through his involvement with Social Media. The panel will discuss latest developments in this space.
Moderator: Jivan Manhas, President of Advaliant (MediaTrust)
Speakers:
 Miriam Schwab, CEO of illuminea marketing & media

 Track 2
 The Right SEM Company: How to select the right SEM company  G 
Thinking of expanding your reach over the Internet? Thinking of outsourcing some of your SEM activity. This session will provide you with a cookbook as per how to select your partner - The SEM company. Not a trivial decision!

 Introduction by: Itay Paz, Affilicon
Speaker: Ophir Cohen, CEO, Compucall Web Marketing

 Track 3
 Stop Hassling Start Working - Time Management for Working from (Office) home  G 
 Do you have find yourself doing home tasks such as grocery shopping, cleaning and taking care of the kids or just resting while you work at home? Working at home has to have clear discipline. From proper setting of your home office through time management and target setting. This session will provide you with basic tools to improve your performance while working from home and not having a boss or time frame to follow.
Introduction by: Ran Regev, Affilicon
Speaker: Arie Erlich, CEO, edcomglobal

18:30pm Exhibit Hall & Registration Closes
20:00pm

Affilicon's Official Party - More details to be announced
 

Conference Agenda Day 2
 G  - General   B  - Beginner   I  - Intermediate  A  - Advanced  V  - Vendor/Corporate
 
Tuesday, June 2, 2009
8:00am Conference Registration Opens
9:00 - 10:15am

Attendees may choose to attend one of the three sessions offered during this time.

 Track 1
 SEM Panel: Effective Link Building  I 
 Links were and are a key component of any SEM activity. How do you generate back links. How do you value links strength. How can you increase number of links pointing at your site. This session will discuss basic and advanced techniques. New and experienced online marketers should attend this session.
Moderator: Elroei Buchman - K Logic
Speaker:

Track 2
 Buying Media NOT at any cost  V
When Ogilvy said that he knows that 50% of the advertizing budget does not work but he does not know which 50%, the Internet was not invented. Buying media can have a great ROI but can turn to be a disaster. In the world of direct marketing understanding the dynamics is crucial for your bottom line. Learn from an expert coming from one of the biggest media buying company in the world.
Introduction by: Ran Regev, Affilicon
Speaker:  Tsafrir Peles, Co-CEO, DSNR Media Group
 

Track 3
 Pay-Per-Click Strategies & Tactics  B 
 PPC campaigns can be very profitable but may provide negative ROI as well. During this session, we will discuss the strategies, tactics and some of the most advanced tools that will help you managing your PPC campaign. While easy to launch, PPC campaigns require close monitoring and can gradually be tuned to provide positive results. The session is aimed at beginners who either have experienced some PPC campaigns or are about to launch their first one.
Introduction by: Itay Paz, Affilicon
 Speaker: Ran Aroussi, CEO, Clickim College
 
10:00am Exhibit Hall Opens
10:15 - 10:30am Coffee Break
10:30 - 11:30am

Attendees may choose to attend one of the three sessions offered during this time.

Track 1
 Marketing of Digital Products  A 
 Come and listen to the success of Clickbank. Over 10,000 digital products and 100,000 affiliates. Learn how they do it and analyze if applicable to your business. No one can educate you on online sales of digital products better than Clickbank. A unique opportunity to learn more about this exploding market.
Introduction by: Itay Paz, Affilicon
Speaker: Dush Ramachandran, VP of Sales & Business Development, Clickbank

 Track 2
 Ethical & Legal Issues in Affiliate Marketing  G 

 Introduction by: Udi Netzer, Affilicon
Speaker:

Track 3
 How to make an effective keywords research  I 
 Defining the right keywords is not just an empirical exercise. Powerful tools have emerged in the last 24 months and they are a must for anyone who is buying keywords and runs PPC campaigns. Using the right tools can significantly increase profitability.

Introduction by: Ran Regev, Affilicon
Speaker:

 
11:30 - 11:45pm Networking & Coffee Break
11:45 - 12:45am

Attendees may choose to attend one of the three sessions offered during this time.

 Track 1
 Domain Monetization  G 
 Setting , purchasing, selling, cascading domains has a great impact on search engine positions, traffic generation and ROI. This session will discuss various techniques and strategies as per domain management. Thinking of building a network of sites, this session is a place to attend.

 Introduction by: Elroei Buchman - K Logic
Speaker:
 

Track 2
 Content is the King! Creating content and making money of it  I 
 This session will discuss effective ways of creating original content at your site. How to get the best UGC (User Generated Conent) traffic? How to manage a form? Employing content writes .vs. outsourcing it. How to optimize your content? These topics and others will help you to get the most out of your content.
Introduction by: Udi Netzer, Affilicon
Speaker:
 

 Track 3
 Effective Email Marketing  A 
 Anti Span laws, Anti spam technologies, customer mindshare, competitive landscape, email lists, email campaigns, value proposition and more. This session will help you in turning your email campaigns to be more effective and profitable. Get statistics, case studies and avoid common mistakes.

Introduction by: Itay Paz, Affilicon
Speaker:

 
12:30 - 14:00pm Lunch
14:00 - 15:00pm

Attendees may choose to attend one of the three sessions offered during this time.

 Track 1
 Panel: Israeli Affiliate Programs 2009  G 
The online marketing activity in Israel has accumulated tremendous momentum in the last 12-18 months. Major corporation jump on the bandwagon and open affiliates programs. Affiliate networks and affiliates are very active in Israel. If you are an affiliate who wants to learn more about the Israeli Market or a corporate who is active online or looking to be so, this is the session for you.

Moderator: Udi Netzer, Affilicon
Speakers:
Omri Gonen, CEO of Tact (wesell.co.il)

 Track 2
 How to Recruit & Manage Affiliates Panel  V 
 Recruiting an affiliate is not easy anymore. In our crowded and competitive market, recruiting an affiliate has become a profession. What is expected by the today affiliate from his vendor? Why promoting your product and not others? How to manage your existing affiliate? This session will provide vendors with the latest trends and developments.
Moderator: Ran Regev, Affilicon
Speakers:
Shay Shevach, Affiliate Director, Rummy Royal
Sharon Argov, performance base marketing consultant

Track 3
 Learn about the Latest Tools & Technologies for Affiliates  G 
 Affiliation is rapidly becoming a science. Tools and technologies have emerged to support the affiliates activity and improve profitability. No longer, just a trial and error job. Tools can shorten processes, save time and money and improve performance.

 Introduction by: Itay Paz, Affilicon
Speaker:
15:00 - 15:15pm

Networking Break
15:15 - 16:15pm Track 1
 Keynote Speaker  G 

 Introduced by: Itay Paz, Affilicon
 Speaker:
 
16:30 - 17:00pm

Networking & Coffee Break in the Exhibit Hall
17:00 - 18:15pm Track 1
 The Famous Afternoon Closing Panel  G 
Closing the 2 condensed days, these panel will allow you to pose final questions to the experts and get final advise. Summary and final comments can equip you with the right tools to either start or boost your business. Based on previous experience this panel will summarize the information you have gathered in the conference and put them in the right perspective.

Moderator: Itay Paz, Affilicon
Speakers:
Matt Bacak, The Powerful Promoter
 Felix Leshno, Affiliate & Entrepreneur, Net Monster
Sam Michelson, CEO, Five Blocks Inc., Partner Marketing Expert
 Andrea Yager, Internet Marketer, andreayager.com
  
18:15 - 18:30pm Closing Remarks - -
18:30pm

Exhibit Hall & Registration Closes
 

* Sessions will be in English unless stated otherwise
** Agenda & Speakers (including keynote) are subject to changes